Dr. Liu Jing Image Dr. Liu Jing Image

Every company needs a data strategy. The exponential increase in the amount of data and the substantial improvement in computer power embark the development of data science and artificial intelligence that covers machine learning.

"Data is great but strategy is better!" - Steven Sinofsky

With the rapid growth in big data and the global smart city blueprint in mind, it is vital for every company and government institution to have an effective and efficient data strategy in place.

The Department of Accountancy, Economics and Finance houses a diverse group of faculty with expertise in behavioral economics, business strategy analysis and data analytics. We believe the blend of these three sets of knowledge together with our strong network with industry experts provide students opportunities to gain business insights and solve challenging real-world problems.

Our 1-year full-time or 2-year part-time programme offers a range of courses. These include tools for modeling and predicting consumer behavior, measuring financial risk and uncertainties, formulating and evaluating data-driven strategies relating to management and control policies, and developing data protection strategies. By the end of this programme, you will be trained to be a competent data consultant or analytics-enabled professionals. Please feel free to contact us at dabe@hkbu.edu.hk for more details.

Dr. Liu Jing

Programme Director
MSc in Data Analytics and Business Economics
School of Business
Hong Kong Baptist University